Yes—The Fourth Quarter Is A Great Time To List Your House



You’re ready to sell your home, but your gut tells you to wait until after the holidays to contact an agent.  Why? “Well…I always thought spring was the best time to sell a home….right?” Not necessarily.  In fact, there are tremendous advantages to listing your property in December! Join us and we will debunk this whole “never sell your home in winter” misconception.

Yes, it’s true. In decades past real estate agents would advise against listing your home during the winter holidays.  The term commonly used was “Off Season Selling”. The main reason for neglecting these months mainly had to do with the limited hours of sunlight and the potential for inclement weather, keeping potential buyers from visiting homes less frequently.  But, as we all know, times have changed.

According to a recent industry study, nine out of 10 homebuyers initially rely on the Internet when looking for their new home.  Minimal daylight, blizzards and icy roads certainly won’t stop motivated buyers from cozying up with a mug of hot cocoa, a warm fire and surfing local real estate sites online. Trust us, you don’t want to miss out on this audience, but there are even more reasons you should list your home in December!

November Through December House Hunters Are Serious

If someone is looking for new homes between Thanksgiving and New Year’s Day, they’re serious buyers! If you’ve ever sold a house in the spring, summer or fall, you may recall several visitors but based on the amount of viewings, not a ton of offers. Curious lookers with no intention of making an offer don’t normally schedule tours in the winter. It’s safe to say the majority of the traffic your listing receives in December will result in sincere interest.

Less Inventory Means Less Competition For Your Home Sale

Waiting until the snow melts to list your home puts you at risk of becoming just one more property in an overcrowded market. Like your initial thoughts (before you began reading this article!), many other sellers will wait until spring to list their house. This leads to a great opportunity to sell your home, as inventory levels are not as high. 

Winter Is A Great Time To Show Off Your House

The holidays are an incredible time to stage your home, giving you the opportunity to present an amazingly inviting atmosphere. It’s important to make sure your home is nice and warm when potential buyers stop by for a tour. If you have a fireplace, keep it lit. It’s also a great idea to have some seasonal music playing throughout the home and even some freshly baked cookies and cocoa available, helping to gently place your guests in the right mood to envision themselves living in this comfy environment.

Homebuyers Know There Are Tax Benefits To End Of Year Purchases

Many homebuyers understand there are serious tax benefits if they purchase a home before the end of the year.  Interest heavy first payments and a variety of other expenses associated with closing can possibly be deducted on their upcoming tax returns.

Major Employers Tend To Relocate Workers Come The First Of The Year

Right now, as you’re reading this article, there are hundreds, if not thousands, of families who need to find a new home due to job relocation requirements.  Big business tends to offer promotions and transfers in the final months of the year in order to fill positions in January and February.  When your house is available for sale and listed online, you are able to get maximum exposure worldwide! Choosing not to list your home in the winter definitely leads to a tremendous missed opportunity.

Some Final Thoughts On Selling Your Home During The Holidays

Selling your home in the winter may take a bit more diligence on your part, so please keep your guests safe! It’s important to make certain all sidewalks and driveways are salted and shoveled properly.  Also, to help offset the early arriving darkness, make sure all exterior lights are functional and turned on to accommodate visitors.

Are you ready to sell your home? Contact us and one of our talented agents will be happy to discuss your home selling options.  To learn more about how to properly list your home during the winter months, please call 301.745.1500.

Season’s Greetings From Coldwell Banker Innovations!

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